top of page

What Is A Google Ads Manager?

Interviewee

Good question.

A Google Ads Manager or Google Ads Specialist is a trained and certified digital marketing professional who helps businesses create and optimize ads according to their business goals.

You authorize an ads manager access to your Google Ads account and their job is to research your industry, learn about your business and then select keywords relevant to your customers. With this information your manager will create ads and ad copy, add images and videos to your ads, monitor your ad spend according to your budget and optimize ads according to the reported data of the ads performance. In essence you are delegating your online advertising.

bottom of page