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About Me

My name is Stephanie

  • Google Certified Digital Ad Specialist.  

  • BCom, (University of Alberta), Marketing Major

  • 14 years in the e-commerce business space with specific experience in the natural/sustainable and baby industries.

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About Jump Shot Ads

I'm like you. I started out with an e-commerce website in 2010 and always had trouble driving traffic to it. I did all the things: SEO, blogging, social media, email marketing and SMS texting my customers.  I used influencers and affiliates, was active in Facebook groups, I bought ads in relevant industry media, wrote articles and networked all over but it was never enough. 
 

I Gave In

I finally realized that the only thing I hadn't tried was a real dedicated ad spend on the King of Search engines - Google. So I hired a local agency and they were fantastic.  Traffic and sales were up, but it was EXPENSIVE. The cost of obtaining a new customer was eclipsing the profit I was making off of new sales. I was actually LOSING money by fulfilling orders from my paid ads. 🤯 

 

Realizing that Google worked but not at that price point, I tried a company overseas in India. Their management price was amazingly low, but I wasn't getting the management quality or return on ad spend I had enjoyed before. You get what you pay for. 

I Took Control

So I decided to take it into my own hands.  I became a Google Certified Ad Specialist and started managing our account in house with wonderful AND profitable results.  Turns out I'm pretty good at this ads thing and now I help other businesses tap into the power of Google ads too. How I'm Different.

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